"A blogger for a financial website called Infectious Greed found in 2009 that the California counties with the highest mortgage foreclosure rates were located around the San Andreas Fault, the long, jagged crack under the shell of the earth which runs up and down the West Coast. From Sacramento (foreclosures up 1645% since 2006) to San Joaquin (up 3245%), the blogger made a list of the foreclosure data and an annotated map to display it and noted that if there were a major earthquake in California in the near future, the already high foreclosure rates there would skyrocket because of a lack of earthquake insurance on the properties. If you search on the Internet for “San Andreas,” though, you will not find this list or this map or this information because it is not considered important enough to be displayed in the early pages of results by the algorithms of the search engine or the user input data that these algorithms act upon. Instead, in those pages, you will find thousands and thousands of pictures and videos and broken fragments of text having to do with a video game about stealing."

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-A passage from a really, really fascinating read. by Justin Wolfe

http://www.theawl.com/2011/11/the-tetris-effect