I think the Post surprised many with their decision to release what could only be described as a candid and reasonable apology to those offended by the ad they unfolded to on Wednesday morning. Editors said that they would not print the advertisement again, review their ad screening processes, and give their cut from the spot to a GLBT group.
I don’t think anyone would question the validity of the apology, or propose any hidden agenda. Period.
But, as thousands flocked to NaPo’s website to chisel off their clump of closure, don’t for one second believe that the inevitable spike in traffic will have surprised anyone either. A click economy in action.